E-commerce Transformation
CountyFlorist
Overview
CountyFlorist had been a beloved local florist for over 30 years, but was struggling to compete in the digital age. They approached PITCH to help them transition from a primarily brick-and-mortar operation to a modern, digital-first business.
Our team worked closely with CountyFlorist to understand their unique value proposition, customer base, and operational challenges. We developed a comprehensive digital transformation strategy that included a new e-commerce platform, digital marketing plan, and logistics optimization.
The new website features a beautiful, intuitive interface that showcases their floral arrangements and makes ordering simple and enjoyable. We implemented a custom inventory management system that connects their physical store with the online platform, ensuring accurate product availability.
Additionally, we developed a delivery optimization system that improved delivery times by 35% while reducing costs by 20%. The digital marketing strategy we implemented resulted in a 150% increase in online orders within the first six months.
Results
- •300% increase in online revenue
- •45% increase in customer retention
- •35% improvement in delivery efficiency
- •20% reduction in operational costs
- •Expanded market reach beyond local area
"PITCH transformed our business in ways we never thought possible. Not only did they build us a beautiful website, but they helped us reimagine our entire business model for the digital age."
— Sarah Johnson, Owner of CountyFlorist