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E-commerce Transformation

CountyFlorist

E-commerce Transformation

Overview

CountyFlorist had been a beloved local florist for over 30 years, but was struggling to compete in the digital age. They approached PITCH to help them transition from a primarily brick-and-mortar operation to a modern, digital-first business.

Our team worked closely with CountyFlorist to understand their unique value proposition, customer base, and operational challenges. We developed a comprehensive digital transformation strategy that included a new e-commerce platform, digital marketing plan, and logistics optimization.

The new website features a beautiful, intuitive interface that showcases their floral arrangements and makes ordering simple and enjoyable. We implemented a custom inventory management system that connects their physical store with the online platform, ensuring accurate product availability.

Additionally, we developed a delivery optimization system that improved delivery times by 35% while reducing costs by 20%. The digital marketing strategy we implemented resulted in a 150% increase in online orders within the first six months.

Results

  • 300% increase in online revenue
  • 45% increase in customer retention
  • 35% improvement in delivery efficiency
  • 20% reduction in operational costs
  • Expanded market reach beyond local area
"PITCH transformed our business in ways we never thought possible. Not only did they build us a beautiful website, but they helped us reimagine our entire business model for the digital age."

Sarah Johnson, Owner of CountyFlorist

Gallery

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